Top 5 Takeaways from Social Media Marketing.

Introduction:

During my time in Social Media Marketing, I’ve learned a few things, and want to pass on that information to the next brave soldiers who take this class in the fall semester. Overall, this class was very helpful in the world of personal branding, and I know I have an advantage over my competitors. Through the hardships of late night studying and finishing projects, this class has given me a huge skill set I will use in future years.

Now presenting, the top five takeaways from Social Media Marketing!

Know Yourself:

Top 5 Takeaways from social media marketing

I learned you need to know what your brand is. Know exactly who y

ou are and what you represent. Make

sure you connect what you show online to yourself in real life. Never put online things that are false. There is nothing worse than not connecting your online self to the physical self that goes into a job interview.

Know Your Direction:

Know exactly where you are and learn how to get there. Make sure your social media strategy incorporates strategies of growth. Make sure you know who you want to connect with that will help your social media presence.

Schedule, Schedule, Schedule:

I have learned that scheduling is the key to a successful class and a successful career in social media. Make sure your social media works for you as well as your audience. Know your audience and the best way to schedule content around their schedule.

Be Human:

Make sure you are an authentic person. People like interacting with someone with a real personality. Include personality tweets and other funny little traces of your personality wherever you can. People don’t like robots and if you don’t have an authentic engagement with people, nobody will interact with you.

SEO is everything:

I have learned that your relevance on social media really depends on where you show up online. Your social media footprint and fingerprint will create your relevance. When employers look you up, they will be able to find you easier with a great SEO. One of my blog posts, and one of my tweets are high on google once you google my name. This connects the searcher to your online presence.

Conclusion:

Even if you’re not directly going into the field of social media marketing, the skills learned in this class are extremely helpful. I have been able to connect with some great connections in the market research world. With personal branding and self-marketing skills, employers are more likely to favor you over your competitors. Use these takeaways as a way to better yourself and your network.

Who knows, you could get some great opportunities!

Comment how social media can improve your professional life!

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5 Things I Look Forward To In A Market Research Career.

Something I am always asked when I go back home for family events and holidays are:

“So what do you want to do after graduation?”

To which I respond, “I want to go into Market Research”,

99% of my family will then reply with “Oh that’s cool” and move on to something else.

1% will go deeper to fully understand what kind of work this is.

Explaining what market research is something that can be hard to do, the definition from Entrepreneur.com defines Market Research as:

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face”

Despite the long definition, this is still a very broad definition of all the steps and procedures of this whole career field. In this blog post, I will share the top five things in this career I am most excited to do.

What I’m excited for:

  1. Working with different industries in one job.

This reason is probably the strongest reason of why I want to go into Market Research. Within this career path, you are able to take on many different assignments within varying industries. One project could be about pharmaceuticals and the next could be about dog food. You never know what kind of exciting projects will come your way.

  1. Focus Groups

Leading a focus group is one of the most engaging ways you are able to interact with real people who have opinions and can make or break a potential project. You have to be able to be a leader in communication as well as integrity and honesty for a fair focus group.

  1. Survey Designing

Testing is key to finding what consumers really want. Designing a survey with absolute no errors is important for the right type of consumer based research. Testing surveys millions of times to finally make sure they’re ready for the public is a mix of stress and satisfaction I look forward to.

  1. Examining statistics

Statistics are the baseline of fact. Without statistics, we have no way of figuring out truth. Statistics are the undeniable truth that will back up our eventual recommendations for the assigned project.

  1. Giving Recommendations

After analyzing every possible conclusion of a project, this will be the final step where you utilize your communication skills and recommend what is best. This part of the process can make or break your career. Market research is an analysis of the past to best serve the future.

Conclusion:

There are many steps in the market research process. Many not included in this blog post. I am not an expert in this field and I have a lot to learn about my future career path.

Based off of what I have experienced so far, these are the top five things I look forward to doing in my Market Research career path!

Thank you for reading my blog post,

Share and comment below your favorite thing about market research!